Advertising on the ‘Net: Applicable Laws and Regulations

Internet Advertising Revenue

Presentation Overview

Regulatory Agencies and Organizations

Regulatory Agencies and Organizations

Regulatory Agencies and Organizations

Regulatory Agencies and Organizations

Federal Regulation

State and Local Regulation

Key Concept

What is Unfair & Deceptive?

Unfair & Deceptive Advertising

Preventing Deception:
Disclaimers & Disclosures

When is a Disclosure Clear & Conspicuous?

FTC’s Dot Com Disclosures
Clear and Conspicuous

FTC’s Dot Com Disclosures
Clear and Conspicuous

FTC’s Dot Com Disclosures
Clear and Conspicuous

FTC’s Dot Com Disclosures
Clear and Conspicuous

Slide 19

Deception

“Support”

Use of “NEW and “FREE”

Testimonials

What is a Trademark? ä

What is a Copyright? ã

Names, Faces & Voices

Licensing Issues

Guarantees

Travel Disclosure “Red Flags”

Don’ts in Advertising

Other Advertising Issues

Other Internet Advertising Issues

Sweepstakes and Contests

Sweepstakes and Contests

Privacy: Fair Information Practices

Privacy: Online Policy

Privacy: Online Profiling

Privacy: Children’s Online Privacy Protection Act

Jurisdiction: United States

Jurisdiction: International

Jurisdiction: International

Jurisdiction: International

Conclusion